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Dive into the world of Immersive Art

Written on : 12 February 2021
By : Elisa PINHEIRO
Dive into the world of Immersive Art

You've certainly seen images projected onto a wall, but what happens when walls and ceilings are covered with digital images? This plunges you into a new world, you are immersed in a new space. These images, animated and enhanced with narration and sound effects, are used in arts centres to offer a new experience.
 
Art is constantly renewing itself and therefore offers something new, this time through digital technology. Very much in vogue in recent years, immersive exhibitions will transport you into the fantastic world of art. They usually highlight an artist's world and offer a new perspective on his or her work. Art in the digital age. In addition, most digital art centres open in brownfield sites or disused buildings and bring these places back to life.
 
Please note that in the current situation of the pandemic, this may impact the opening of the different cultural exhibitions and some performance dates may be extended. However, some museums offer innovative activities.
 
Very popular in Asia, you will find below some of the digital art centres in Europe that you can add to your list of places to visit on your travels.

Immersivus Gallery - Porto

Rua Nova Da Alfândega, Edifício Da Alfândega
 
Installed in the left wing of the Old Port Customs House, Immersivus Gallery offers a permanent show "Porto Legends", as well as temporary shows throughout the year. The 360° exhibition invites you to discover the mysteries of the city through colourful narration and images. The show is projected on the walls and floors of the gallery where you can move around and follow the story. This unique experience offers an immersion in a new dimension and takes you on a journey through time.
 
Currently the other shows presented are "Impressive Monet and Brilliant Klimt" and "O Fabuloso Circo de Natal" (The Fabulous Christmas Circus).
 
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L'Atelier des Lumières - Paris

38 rue Saint Maur
 
Since 2018, this former foundry has been occupied by the Atelier de Paris digital art centre. Culture is brought to the forefront by digital on more than 3000 square metres, from walls to ceiling. The space enhanced by digital exhibitions has attracted more than a million visitors every year since its opening. After "Van Gogh, the Starry Night", "Japan Dreamed, Images of the Floating World" and "Verse", this year the exhibitions to be discovered are "Dalí, the Endless Enigma" and "Gaudí, Architect of the Imaginary".

Basins of Light - Bordeaux

Basins of Light - Bordeaux

Impasse Brown in Colstoun
 
This digital art centre, which opened in 2020, is located in the former Bordeaux submarine base and is the largest in the world. The visual presentations are perfectly adapted to the place, they are custom-made and fit perfectly into the walls. In addition, the centre has 4 large pools that allow the exhibitions to be reflected in the water. Come and explore this unique place and plunge into a new world. The spaces play with lights and reflections while adapting to the surrounding decor. The shows on offer are "Gustav Klimt, of gold and colours", "Paul Klee, painting music" in which you will find the most famous creations of the artists as well as "Anitya" and "Ocean Data" which are more contemporary exhibitions.
 
Other events are to come this year such as "Monet, Renoir... Chagall, Travels in the Mediterranean" and "Yves Klein, the infinite blue".
 
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IDEAL, Digital Art Centre - Barcelona

C/ Doctor Trueta 196-198
 
Inaugurated as a cinema in 1917, IDEAL is today a centre for digital art. Events take place throughout the year, including immersive exhibitions. With its panoramas and sound and light effects, "Impressive Monet" has also travelled to Barcelona. This show allows you to travel through the life of the artist whose most significant periods are recounted in this show. It allows you to discover Monet's creations from a new angle. IDEAL now offers the opportunity to discover Barcelona by going back in time through its new exhibition "Barcelona Memoria Fotografica" (Barcelona Photographic Memory). The photographs featured in this screening are the work of 6 photographers: Francesc Català-Roca, Oriol Maspons, Leopoldo Pomés, Joana Biarnés, Xavier Miserachs and Colita.
 
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